Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08699_Field_TCGG T464.txt

Text File | 1996-04-10 | 1KB | 16 lines

the old. This matter is well understood by psychologists today
as can be found in such a handbook as The Psychology of
Human Learning  by John A. McGeoch. He says (p. 394): “The
influence of prior learning (retained until the present) upon the
learning of, response to, new material has traditionally been
called transfer of learning .” Mostly, transfer effect is quite
subliminal. But overt or conscious transfer can occur. We have
seen some of both kinds of transfer at the beginning of this
book where the response of African natives to alphabet and
film was discussed. Our own Western response to new media
like film and radio and TV, has been overtly a book culture
response to the “challenge.” But the actual transfer of learning
and change in mental process and attitude of mind that has
occurred has been almost entirely subliminal. What we acquire
as a system of sensibility by our mother tongue will affect our
ability in learning other languages, verbal or symbolic. That is